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Perfecting Email
Welcome to the Perfecting Email Master Course!
Why An Email List Is SO Important (4:44)
What Programs We Use For Our Email List (3:52)
Who is Sophia? (4:33)
Facebook Group! (3:06)
Glossary
PART 1: The WET Ingredients of Email
Let's Talk About the Wet Ingredients of Email... (1:46)
All About Printables (!!!)
These RUN Our Website (and here's why) (4:25)
These Are The Printables You Should Be Using (9:33)
What We Use To Design Printables
Alllll about Copyright with Printables (3:25)
How Often We Update Printables (1:17)
Should You Use a "Free Printables Library"? (2:16)
The Secrets To Successful Opt-Ins:
What The Heck is an Opt-In and Why It Is So Dang Important (2:08)
These Type of Opt-Ins BY FAR Perform The Best (3:24)
The Exact Places We Put Our Opt-Ins (2:40)
The Most Efficient Way We Have Found To Create & Use Opt-Ins (this has saved us so much time) (3:34)
It's About To Get Trippy... (5:00)
BSL Case Study: Active Campaign Forms (3:26)
Where To Actually Make a Form (2:33)
BSL Case Study: Active Campaign Pages (1:48)
One BIG Reason We Moved (0:57)
Single Opt-In vs Double Opt-In (2:28)
A Real-Life Example...
Create a Printable With Me (22:05)
Create an Opt-In With Me (45:59)
PART 2: The Dry Ingredients of Email
Let's Talk About the Dry Ingredients of Email... (1:09)
Email Overview
Different Types of Emails We Send (0:29)
These Are The Only Things We Really Focus On (3:02)
The Million Types of Emails We Send (and how we've perfected this strategy)
First Email Overview (0:57)
The Uber Importance of the "FIRST EMAIL" (2:31)
The BSL First Email Template
This Is Where We Link All Of Our Printables (6:13)
Welcome Sequences
Welcome Sequence Overview (3:17)
Where We Write Our Sequences (1:08)
What We Actually Include in These Emails (8:04)
How Often You Should Be Sending Emails in a Welcome Sequence (1:51)
We Saw A Huge Change When We Added This To Our Emails (1:56)
How to Get Your Subscribers to Interact (this is HUGE) (1:27)
You Will Loooveee Automation (the key to ROI in your emails)
Why Automation Makes Our Lives Way Easier (3:31)
The Nitty-Gritty of Automation (4:33)
This Is Complicated - Tagging & Lists (4:12)
How We Actually Set Up Our Automations (strategy city in this method) (40:23)
All About Weekly Emails
How Often We Send Out Weekly Emails (1:33)
The Goals of Our Weekly Emails (6:16)
Difference Between Our Blogging Email List and Other Emails (2:17)
How We Use Segmenting To Our Advantage (13:33)
Email Sales
How We Actually Earn Money From Emails (3:43)
We Have Found That Sales Sequences That Are This Long Perform The Best... (1:38)
What We Include In Our Sales Sequence Emails (5:14)
This REALLY Brings In The Sales (3:28)
The Big Switch To Active Campaign (and what we've learned)
We Learned This The Hard Way... (4:17)
Reports & Statistics (6:18)
Our AC Organization (4:12)
Contacts (3:28)
Unsubscribers & Cleaning Out Your Email List
REPEAT THIS OVER AND OVER (and maybe even print it out) (1:06)
How We Clean Out Our Email List (3:52)
That's a Wrap!
THANK YOU!
BSL Case Study: Active Campaign Forms
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